Gold Miami Addy
〰️
Gold Miami Addy 〰️
Spec Integrated Campaign
REVIVE
Sustainable Fashion
YEAR
2021
Mock Integrated Campaign
AWARDS
American Advertising Federation
Gold Miami Addy
THE ASK
To combat the urge to feed into fast fashion and purchase clothes you know you will only wear once?
THE IDEA
An online store dedicated to turning forgotten favorites back into meaningful, valuable fashion staples. Alongside each piece will be a biographical story of who the garment belonged to and what kind of life it lived.
![3.png](https://images.squarespace-cdn.com/content/v1/60e082799dde9e744a1500ea/2b9afa09-f367-40c2-b4d0-7bbcedd6dcba/3.png)
![4.png](https://images.squarespace-cdn.com/content/v1/60e082799dde9e744a1500ea/eb9954a5-d02f-41bd-991c-1d8e684ff6bd/4.png)
![14.png](https://images.squarespace-cdn.com/content/v1/60e082799dde9e744a1500ea/d4c7036e-df3e-497f-aa36-14bd532c395e/14.png)
![13.png](https://images.squarespace-cdn.com/content/v1/60e082799dde9e744a1500ea/c44f8451-0bf9-4479-96c7-9235440941ef/13.png)
![15.png](https://images.squarespace-cdn.com/content/v1/60e082799dde9e744a1500ea/705bf1a4-315d-4901-9d67-51d2801eafb0/15.png)
![16.png](https://images.squarespace-cdn.com/content/v1/60e082799dde9e744a1500ea/a637cd08-d160-4dcf-b0be-2f92317898aa/16.png)
![17.png](https://images.squarespace-cdn.com/content/v1/60e082799dde9e744a1500ea/9f5e2a39-87d1-47c7-b73e-8f794de9f5be/17.png)
![18.png](https://images.squarespace-cdn.com/content/v1/60e082799dde9e744a1500ea/caadb30f-87bc-43be-bcba-9fd1ddcff7a9/18.png)