The One Club Gold

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Gold Addy

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The One Club Gold 〰️ Gold Addy 〰️

Spec Work

exBae by eBay

YEAR

2023

Integrated Campaign

THE ASK

To develop a response that brings Gen Z to the eBay marketplace to sell their preloved items.

THE IDEA

To use the emotional spark of Valentine’s Day to remind Gen Z to get rid of their ex’s stuff.

Gen Z influencers on TikTok will be sharing their wildest breakup stories while showcasing the items they have for sale. Additionally, they will encourage their followers to share their own artifacts from previous relationships to sell them as well. 

@madelineargy

3.7M Followers
163.4M Likes

Gen-Z storyteller, anecdotes and thoughts, sometimes makes product hauls or reviews.

@gkbarry

3.1M Followers
214.6M Likes

Humorous story teller, that talks about random thoughts and anecdots in a funny way.

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