The One Club Gold
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Gold Addy
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The One Club Gold 〰️ Gold Addy 〰️
Spec Work
EXBAE BY EBAY
Your ex’s greatest contribution?
The money you made off their old junk.
YEAR
2023 Integrated Campaign
Gen Z influencers on TikTok will be sharing their wildest breakup stories while showcasing the items they have for sale. Additionally, they will encourage their followers to share their own artifacts from previous relationships to sell them as well.
@madelineargy
3.7M Followers
163.4M Likes
Gen-Z storyteller, anecdotes and thoughts, sometimes makes product hauls or reviews.
@gkbarry
3.1M Followers
214.6M Likes
Humorous story teller, that talks about random thoughts and anecdots in a funny way.