The One Club Gold
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Gold Addy
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The One Club Gold 〰️ Gold Addy 〰️
Spec Work
exBae by eBay
YEAR
2023
Integrated Campaign
THE ASK
To develop a response that brings Gen Z to the eBay marketplace to sell their preloved items.
THE IDEA
To use the emotional spark of Valentine’s Day to remind Gen Z to get rid of their ex’s stuff.
Gen Z influencers on TikTok will be sharing their wildest breakup stories while showcasing the items they have for sale. Additionally, they will encourage their followers to share their own artifacts from previous relationships to sell them as well.
@madelineargy
3.7M Followers
163.4M Likes
Gen-Z storyteller, anecdotes and thoughts, sometimes makes product hauls or reviews.
@gkbarry
3.1M Followers
214.6M Likes
Humorous story teller, that talks about random thoughts and anecdots in a funny way.