SILVER MIAMI ADDY
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SILVER DISTRICT ADDY
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SILVER MIAMI ADDY 〰️ SILVER DISTRICT ADDY 〰️
Spec Print Campaign
REDDIT ENDLESS CONVERSATIONS
YEAR
2021
Mock Print Campaign
AWARDS
American Advertising Federation
Silver Miami Addy
American Advertising Federation
Silver District Addy
THE ASK
Get internet users to start their search for topics on Reddit, ask questions and even question themselves.
THE IDEA
A print-based campaign that features the randomness of some Reddit forums by comparing it to slot machines, no matter the combination, the thread will exist.
DIGITAL BANNERS
Interactive banners for websites. Click “SPIN” to get a random combination of icons. Although the combination may seem odd, we assure you there will be a reddit about it.
CARDS AGAINST HUMANITY x REDDIT
A new fun way to discover Reddit threads, and random stuff from the internet. Prompts are taken from actual forums and responses.