Second Place District Category
〰️
Second Place District Category 〰️
Art Director
Graphic Designer
YEAR
2022
Integrated Campaign
AWARDS
American Advertising Federation
DISTRICT 4 SECOND PLACE
THE ASK
Get 18-24 y/o students and young adults who don’t see Quest 2 (VR) or Oculus as essential, coveted tech to make Quest 2 + Oculus part of their college starter pack by showing how Quest 2 keeps you socially connected and infinitely entertained.
THE IDEA
A virtual world to learn without school, to connect without horizons, and to create without a budget.
What’s Open Grid?
Open Grid is a digital space inside of Meta’s Horizon Worlds tailored to Gen-Z.
It’s a hub for discovery, connection, and creation in ways that were never possible before.
It’s the first space where factors like location, language, time zone, money, popularity, and even appearance don’t limit your ability to connect with others.
You can make your own lane or tag along on someone else’s—in real time with real people.
Implemented by Meta August 2022
Images and videos taken from Meta’s official social media.
