Second Place District Category
〰️
Second Place District Category 〰️

College dorms are small, but Quest’s Open Grid world doesn’t have to be.
YEAR
2022
Integrated Campaign
AWARDS
American Advertising Federation
DISTRICT 4 SECOND PLACE
What’s Open Grid?
Open Grid is a digital space inside of Meta’s Horizon Worlds tailored to Gen-Z.
It’s a hub for discovery, connection, and creation in ways that were never possible before.
It’s the first space where factors like location, language, time zone, money, popularity, and even appearance don’t limit your ability to connect with others.
You can make your own lane or tag along on someone else’s—in real time with real people.
Implemented by Meta August 2022
Images and videos taken from Meta’s official social media.