Spec Work
GTA ONLINE REFUGEE
What if your escape was someone else’s reality
YEAR
2022 Innovation
A mini-game inside GTA Online
Showing a POV experience to create awareness by having ROCKSTAR GAMES connect with current events, one of the most disconnected communities: the gaming community
The Incentive
After finishing the game players have the option to either keep the in-game money or to donate real-life money to a non-for-profit that helps refugees worldwide.
The Result
Top Twitch streamers take notice encouraging others to play not only for the experience but for the ability to donate just by playing.