Game Concept
GTA ONLINE REFUGEE
Art Director
Copywriter
Video Editor
YEAR
2022
Game Concept
THE ASK
To convince people and countries to receive refugees by creating awareness.
THE IDEA
To show a refugee’s POV by entering one of the world’s most famous video games: GTA Online.
A mini-game inside GTA Online
Showing a POV experience to create awareness by having ROCKSTAR GAMES connect with current events, one of the most disconnected communities: the gaming community
The Incentive
After finishing the game players have the option to either keep the in-game money or to donate real-life money to a non-for-profit that helps refugees worldwide.
The Result
Top Twitch streamers take notice encouraging others to play not only for the experience but for the ability to donate just by playing.